Rewards for Mom – Guido DiCioccio

I worked as a design intern at a digital startup called Rewards for Mom, which acted as a friendly source of coupons, deals, and prizes to moms across the world.

MY ROLE

Over a three month period I helped redesign the brand identity, created a company media kit for clients and investors, created mockups for their website redesign, designed and coded email blasts, and created digital assets for their daily blogs.

Branding

Below you can see some of my typographic studies and progress while creating the new Rewards for Moms logo. I also mocked up the the finalized version with some brand assets.

media kit

The Rewards for Mom media kit is a presentation of user engagement metrics designed to appeal to potential clients and investors.

WEB MOCKUPS

Rewards for Mom was only recently established when I began working there and lacked a modern, consistent visual direction on their digital platforms. A screenshot of their original website can be seen below.

I began re-imagining the existing site with a more polished and intuitive look that would be easier to navigate. A few screens from my proposed interface can be seen below.

I also designed potential screens for a tablet interface that would integrate with their parent company's marketing platform, which focused on social media interactions and gamification.

Email Blasts

A key element of Rewards for Mom was the email blasts that provided exclusive deals and giveaways to a mailing list of 70,000+. To make this component visually cohesive and consistent with the rest of the brand, I designed a modular template that could be easily personalized and implemented by other designers once I left. I also helped build, code, and update the email blasts in HTML + simplistic inline CSS.

DIGITAL ASSETS

Much of my time with Rewards for Mom was spent creating digital assets for the daily blogs, giveaways, and rewards that would be posted on their website and social media. I did my best to provide consistent thumbnails and visuals to specifically appeal to their audience. Below you can see a few examples of the primary image format used in each article and social post (I created 70+).